Information Integrity and Sustainable Development: Opportunities and Risks for Advertisers - SDG Media Zone, 80th Session of the UN General Assembly

Deliberate and coordinated disinformation campaigns and related tactics are hindering global progress on the Sustainable Development Goals, often amplified and monetized online. We need urgent action to strengthen our information ecosystem and mitigate risks stemming from the digital advertising business model of big tech. Advertisers have immense power in the information ecosystem that can be used to help ensure a liveable future and societal progress.